Our Founder's Story

It all started long back, around three years ago, when my wife and I made a daring decision to leave our high-paying jobs at esteemed organizations.

She was a manager at Bank of Baroda, deftly juggling numbers and overseeing teams, while I was immersed in the innovative chaos of Amazon, constantly learning and evolving in the world of e-commerce.

Despite our stable careers, a quiet dream tugged at us—an unyielding desire to create something of our own.

Both of us hailed from business backgrounds, infused with entrepreneurial spirits and the lessons passed down through generations.

Yet, that crucial leap into entrepreneurship always seemed eclipsed by the shiny allure of secure salaries and the fear of financial instability.

The thought of investment and the pressures that came with it left us unnerved, tethering us to our desks.

But as life would have it, a spark was ignited when a few supportive friends rallied behind our dream.

Their belief in us, coupled with shared laughter over late-night brainstorming sessions, became the wind beneath our wings.

We finally took a plunge, pooling together our resources to make our first small investment. It was terrifying and exhilarating all at once.

With that initial boost, we forged ahead, carefully selecting a few models—products we knew would capture attention and fit seamlessly into our vision. As we worked late into the night, researching market trends, sequenced meticulous sketches, and crafted strategies, the adrenaline of starting something new fueled our resolve.

The few models we chose were not only based on potential profitability but also a clear reflection of who we were—a blend of functional elegance with an eye on sustainability.

Little did we know that choosing to pursue our dreams instead of ranking charts at corporate metros would lead us into a journey of creativity, efficiency, and endless growth.